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Don Welker's Financial Minute

Sep 30, 2016, 8:36 PM

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Having a strategic plan in place for your business is the best way to ensure you achieve your goals. After all, if you’re failing to plan, you’re planning to fail. That said, it’s not enough to create a strategic plan. You need to be sure that your strategic plan is not created in a way that will pretty much guarantee it won’t work.

Here are 12 things to watch out for:

1. Having unobtainable goals based on pie-in-the-sky projections. 

2. Setting unrealistic budgets that don’t cover actual costs and needs.

3. Failing to create action plans for implementing the strategies and tactics described in the strategic plan.

4. Not getting buy-in from the people who will do or oversee the work.

5. Failing to communicate the vision and strategic objectives to the “rank and file” within the company, or to communicate progress over time.

6. Not assigning responsibilities for each step, and not assigning due dates and timelines.

7. Not planning for the infrastructure needed to accomplish the goals laid out in the plan, such as:

a. People
b. Funds
c. Machinery
d. Physical space
e. Ability to obtain materials, parts or products
f. Production capacity
g. And more


8. Not budgeting for mandated wage increases caused by contractual obligations or increases in the minimum wage.

9. Not doing your homework, such as to determine the actual viability of entering new markets.

10. Not planning for proper marketing and sales support for a new product launch.

11. Not taking steps to avoid scaring customers away with poor customer service, negative press, etc.

12. Taking a “set it and forget it” approach to the strategic plan, rather than following up at regular intervals to ensure it’s being implemented as anticipated.

Want to bring in an outside expert to help you create a strategic plan that makes sense? Give me a call. As a part-time CFO, this is one of the many services that I provide.

Sep 20, 2016, 9:32 PM

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The monthly financial reports that most companies issue and review are a great way to keep tabs on how the business is doing. However, for most organizations, reviewing financial data once a month is really not frequent enough. If a problem is brewing, you might not see it until it’s too late to change course.

Financial dashboards, which can be created on a project- or company-wide basis, fill in this gap. Usually set for weekly data, they give management a clear, high-level snapshot of current performance.

Your financial dashboard is used to track things that are easily measured and convertible into a key metric. While they’re most useful if you have a budget to which the numbers can be compared, they’re still helpful even if you don’t.

What to Include on a Company-Based Financial Dashboard
For a company-wide financial dashboard you might want to include the following metrics for that week:

A/R collections: actual versus budget
A/R aging: actual versus budget
A/P payments made: actual versus budget
A/P aging: actual versus budget
Payroll expense: actual versus budget
Full Time Equivalent (FTE) employees: actual versus last week and versus budget (useful for companies where labor fluctuates weekly)
Cash balances: actual versus last week and versus budget

What to Include on a Project-Based Dashboard

As this will vary greatly based on the industry, I’ll present some possibilities for a construction firm. Here the idea is to track job progress by hours of work completed, and then support that by a measurement of where the project actually stands.

Actual labor hours
% of project completed based on labor hours (i.e. actual labor hours divided by total budgeted hours for the project)
Metric to measure work that was done, actual versus plan. For example, if you’re building a block wall, how many blocks were installed this week? How many blocks will there be in the entire wall?
% of project completed based on work actually done (i.e. the metric that measures the work that was done divided by the metric representing the entire project)
Actual labor costs versus budgeted labor costs for this stage of the project. If the project is 72% done, have you burned through more than 72% of the allotted labor budget?

Need help getting a financial dashboard set up for your company? Give me a call! As your on-call CFO, this is one of the many services I can provide for you.

Jul 18, 2016, 11:42 PM

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This is the third and final installment in my series on how to review your year-end financial statements like a seasoned pro. So far we’ve looked at your Statement of Cash Flow and your Income Statement. Now it’s time to examine your other key financial statement, your Balance Sheet.

Your Balance Sheet provides a snapshot of your business’ financial condition at a specific moment in time – in this case, your fiscal year-end. It shows your firm’s assets, liabilities and owners’ or stockholders’ equity.

Compare to Last Year
Just like when evaluating your Income Statement, your starting point in understanding the picture that your Balance Sheet is painting about your business is to compare it to the prior year. Take a close look at:

• Cash – Did cash go up or down? Do the numbers match what’s on your Statement of Cash Flows? If not, an accounting error has been made somewhere…most likely in the Statement of Cash Flows, which can be tricky to compile. 


• Working Capital – Working capital is your current assets minus your current liabilities. Is it positive or negative? Did it increase or decrease as compared to last year?

Look at Important Ratios
Next there are two important ratios that you should review:

• Current Ratio – The Current Ratio is the ratio of current assets to current liabilities. This provides an indication of your company’s liquidity and ability to pay back its liabilities.

Ideally, the Current Ratio will be stronger than 2:1. A ratio of 1:1 indicates that your company barely has the ability to meet its anticipated debts for the next 12 months. A ratio of less than 1:1 is usually a sign that your company is not in good financial health.

• Leverage Ratio – The “Leverage Ratio” is the ratio of debt to equity. Banks look at this ratio when deciding whether or not to approve a loan.



A ratio of 4:1 or above is considered highly leveraged.


A ratio of 2:1 or less is ideal. This indicates that your company has the ability to safely borrow additional debt.



A ratio of 2.5:1 or 3:1 is in the upper limits of most banks’ “safe zone.” Borrowing money at this point is possible but more difficult.

Conclusion
If you’ve been following this series you now know the secrets to evaluating your year-end financial statements. Of course, if you need any help with any of this, give me a call. As your part-time CFO, I’m here for you.

Jun 29, 2016, 8:04 PM

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In my last article I discussed how to review your Statement of Cash Flows. Today we’ll look at your Income Statement, also known as your Profit & Loss (P&L) Statement. Then, in the final article in this series, I’ll explain how to evaluate your year-end Balance Sheet.

Of course, these tips apply whether you’re reviewing your own company’s financial statements or you’re looking at another company’s information – such as the financial statements for a customer that has applied for credit.

Comparisons Can Be Very Helpful
A good starting point is to compare the year-end Income Statement to that of the prior year. If you’re reviewing your own company’s financials, you should also compare it to budget.

Here are some of the first things you should look at:

• Is the revenue going up or down?


• Are the gross profit margins increasing, decreasing or flat?


• Are operating expenses moving as you would expect based on the changes in revenue?


• How did actual performance compare with the budget forecast?

Understand What Happened During the Year
Reviewing an Income Statement is not just a matter of seeing if the numbers look “about right” and moving on. You also need to ask questions to understand what happened during that time period. These include:

• What’s driving the change (or lack of change) in gross profit margins?


• If operating expenses are not moving in tandem with revenue, why not? If expenses are rapidly accelerating, what’s driving it? If cost-cutting measures slashed expenses, how are these measures affecting operations?

• Were there any unusual or non-recurring expenses? How would the Income Statement look if you pulled the one-time expenses out of the picture?

Be Sure to Look Forward, Too
Next you want to ask about how the events of the past year will likely impact the company going forward. For example:

• Is it anticipated that the current levels of revenues, operating expenses and gross profits will continue in each of the next four quarters? Why or why not?


• Are the needed credit facilities in place to support operations and/or anticipated growth? As I have discussed in the past, you need to avoid growing yourself out of business."

• How are vendor relations? Are there any potential supply issues that could affect operations?

I also like to ask divisional managers what two things could be changed in company operations to increase bottom-line profit. The answers can be very revealing!


May 26, 2016, 6:26 PM

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Much more than “just” a “numbers person,” a CFO is a business person with many skills – including the ability to analyze your numbers and help you make informed decisions based on this data. If your business is growing, you don’t have to wait until you need a full-time CFO to start reaping the benefits of a CFO’s expertise. You can bring in a part-time CFO like me right now!

Even working on just a part-time basis, there’s a lot that a CFO can do that will have a significant impact on your business’ success, including:

1. Develop a strategic plan to achieve your goals – What are your goals for the next 12 months? Does your management team have a workable plan to make them happen, or is everyone just showing up and hoping for the best?

2. Understand if you’re adding value to your company – Are your financial ratios improving? If so, you may be able to get better interest rates, larger credit limits on your trade payables, and more money when you sell the company.

3. Analyze and strengthen your customer base – As I discussed in a previous article , some customers bring a lot more to your bottom line than others. Take a close look at your margins by customer, especially your largest volume customers. Take steps to up-sell higher-margin products to your lower-margin customers. Reduce customer-caused fire drills overall. And consider firing your least profitable customers.

4. Ensure you’re getting the best prices – Are you getting the best prices from all of your vendors? When was the last time you got competitive quotes on your top 10 spending line items aside from labor? And speaking of labor, do you participate in industry wage studies, such as those done by your trade association? Are you paying a competitive wage? Are you paying too much for your brother-in-law, or about to lose a great employee because you’re paying less than the going rate?

5. Identify and eliminate wasteful spending – This often involves looking at the “miscellaneous” expense category, which is usually either money that should not have been spent, or things that only benefit the executives. Sometimes it’s the owner’s “slush fund” – but the owner has no idea where the money is going.

The bottom Line is, an experienced CFO can make a significant difference for your bottom Line.




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